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| Sorting out your business expenses before the holidays | | | |
| While the upcoming year-end holidays are exciting, we know deep down that we can only truly enjoy the festive season when we are free of our workloads. | | | For most business owners, this means sorting out the profit and loss account, balance sheet, and cash flow to determine the company's financial position and performance over the year. | | | In this issue, we talk about releases and updates that will help your accountants or chartered accountant review cash flows, and resolve financial anomalies on behalf of the company or clients. | | | Speaking about spending, retaining a customer is less costly than acquiring new ones. Our revamped marketing automation app and other marketing suites combined enable companies to evaluate their marketing spending and gain more control over the time and money invested in targeted campaigns towards more valuable customers. | | | |
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| | | Elevate your accounting efficiency with the brand new Zoho Practice | | | | | | |
| Tailored for practicing chartered accountants (CA), Zoho Practice centralises client management so every raised enquiry can be converted into a accounting task. When notified of financial anomalies, transaction irregularities, or account activities, CAs can effortlessly track and resolve duplicate entries, reconcile transactions, and review cash flows. It simplifies identifying clients with outstanding tax returns and more. | | | Discover a reimagined accounting landscape! | | | |
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| Simplify go-to-market with Zoho Marketing Automation 2.0! | | | | | | |
| Beyond its new look, we've added modern marketing features so marketers can deliver personalised experiences and simplify their marketing efforts. In attracting leads, marketers can design and publish landing pages directly to facilitate lead generation activities. In ecommerce, when customers have abandoned their shopping carts, brands can retarget and encourage them to complete their purchases. | | | Also check out Marketing Automation 2.0's advanced segmentation and targeting capabilities, personalised product recommendations, and automated email campaigns—all designed to help you drive sales. | | | |
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| Insights from our leaders | | | | | | |
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 Improve data visualisation and summarisation through group by and aggregate allowing users to transform and format information with new number-formatting choices. | | | | |
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 Introducing Budget Board: Enabling marketing teams to plan, manage, and track expenses efficiently, analyse campaign spending, and make data-driven decisions. | | | | |
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 Employees can now easily configure their ScanSnap devices to upload their paper receipts directly to Zoho Expense with just a click. | | | | |
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 Optimise lead capture: Use CRM forms for seamless data transfer from Zoho Forms to Zoho CRM, ensuring efficient integration. | | | | |
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 Simplify your presentation creation process without having to manually update your slides using data fields. | | | | |
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| Your trust fuels our work, and our newsletter is our way of saying thank you as we gear up for an exhilarating year ahead. Happy holidays, and see you soon! | | |
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