Smarter ways to do your personalised marketing

Today, one-to-one marketing has become the norm; brands and companies are turning to behavioural and transactional data to keep up with customers’ changing expectations. But having a copious amount of data is futile if it sits across disparate platforms and tables.

When it comes to email marketing, our newly launched Zoho Table uses a relational database practice. It maintains a single source of truth on customers whose data resides across different tables, and reduces the risk of duplication and other human errors when other tables are involved. You can identify and segment high-value customers for more targeted messages, giving you the potential to upsell your services. This beats relying on a flat file database that only contains a single piece of information for a customer record.

Besides marketing data, word of mouth or community marketing elevates a brand. Zoho Thrive, our performance-based marketing platform, helps you launch loyalty and affiliate programmes for deeper, trackable brand engagement. Our marketing automation tool is also now integrated with popular channels like WhatsApp to push out personalised content. However, personalisation isn't complete without the ability to support multilingual languages in chatbots. Read on to find out more.

In this edition, we talk about:

Featured stories

Our easy-to-use work management software: Zoho Tables

Zoho Tables is a relational database designed to illustrate the relationship between different data types and categories. While your work data may reside across multiple, separate tables, teams can now centralise and organise them so that they stay pertinent when executing a workflow. Contextual collaboration can happen around a single source of truth. Start your free trial and give it a shot!

Boost sales and customer profitability with Zoho Thrive

Word of mouth is a powerful form of marketing. With Zoho Thrive, your brand can launch loyalty programmes to incentivise customers with rewards for deeper brand engagement and boost their lifetime value. Additionally, you can also onboard, collaborate, and equip affiliates with the right resources to maximise conversions on your behalf. Sign up to explore and learn more.

We have new data centres in Saudi Arabia!

We've taken a major step towards empowering businesses in Saudi Arabia by launching two new data centres. This marks the beginning of our journey in the kingdom, and we’re excited to be a part of the country's digital vision.

Product updates

Analyst speak

Ben Dickie explains how organisations can use Zoho Bookings to solve business challenges and improve the customer experience.

Zoho is a leader—2 years running!

In the latest ISG Provider Lens™ Next-Gen ADM Solutions: Low-Code/No-Code Development Platforms report, we've once again been recognised as a Leader for our low-code offering—Zoho Creator.

Insights from our leadership

Dive into Prashant Ganti's exclusive tips on the art of cultivating authentic customer connections in the era of chatbots and AI.

And, with that, we conclude this edition—but our inbox is always open, so drop us a message with your questions, thoughts, and stories! Until next time, let's keep learning and evolving in the world of tech.

Until next time,

Nicholas Koh at Zoho