Customer-centric marketing, but with data privacy in mind

Marketers' work revolves around understanding customer behaviour. Because behaviour is always changing, checking in constantly on what's new and optimising your marketing plan can help you develop better intuitions about your customers.

Today, customers are more vigilant about how their data is managed. Accordingly, we've added end-to-end encryption for online meetings to safeguard important conversational details. We've also introduced several integrations with popular external chat platforms. By integrating SalesIQ chatbot with WeChat and Zoho marketing automation with WhatsApp, your channel-based marketing efforts become much easier.

Zoho's Bigin eWidget for Zoho Mail enables users like sales and marketing to access customer CRM data within emails, which demands strong security measures. Our release of Zoho eProtect, an email security gateway and cloud archival service, also enhances compliance, even archives data for e-discovery.

Finally, regarding AI and what the future holds for tech, our CEO has some interesting takes on what constitutes real progress in AI versus a speculative bubble. At Zoho, we think it's important to constantly explore new ways to address practical challenges and transform daily operations. Our CEO's vision is helping us drive this commitment to solving your business problems in meaningful ways.

Our biggest and best Zoholics in Malaysia and Philippines

We did it! Zoholics Malaysia and Philippines were a massive success. We set multiple records and firsts with this one. Here are some highlights:

Record attendance: We checked in 300 and 447 attendees for Malaysia and the Philippines, respectively—our largest to-date!

New experiential centre: This new set up takes our users through a tour around Zoho's broad ecosystem of apps, as well as our history. The VR experience also tests attendees' knowledge of Zoho. We had a lot of Zoho fans!

Here's how AI, when integrated with your CRM database, makes the software smarter for teams. You can extract context, pertinent data, generate reports on-demand, run recommendations, and more.

Everything that's new with Zoho Desk

With our Autumn ‘24 update, your support team and customers are in for a smoother, happier experience! Meet your customers on new channels, make messaging more personal, boost your self-service offerings, and let AI become your personal support assistant.

Secure and seamless messaging

What if you could kickstart conversations with customers right from WhatsApp? Zoho Marketing Automation now makes that possible. Plus, with our integrated SMS gateway, you have one less third-party provider to worry about!

Oh, and with SalesIQ's new integration with WeChat, you can easily connect with millions of users directly from your dashboard and transform each conversation into a growth opportunity!

Effortless warehouse operations

Unlock optimised warehouse spaces with Zoho Inventory's much-anticipated bin locations feature. Now you can track items to their storage units across multiple warehouses, generate move orders and picklists, and even transfer stock on the go.

Bigin is stepping up its game! From Formula fields for sharper insights to Stage Automation for timely actions, there's a lot more to look forward to.

Get better at managing your tasks

Check out the new caller ID in Bigin's iOS and Check out the new caller ID in Bigin's Android apps, as well as its improved user role definitions.

And now, with the introduction of Marketing Calendar, you can streamline your activities, stay organised, and meet milestones to ensure a consistent brand experience across all channels.

That wraps up this month's updates. If you're just curious or have questions about us or our business approach, we'd be delighted to hear from you. Keep the messages coming!

Until next time,

Nicholas Koh at Zoho