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The Green Room Newsletter
Zoholics 2026: Lights, camera, action!

January 2026

   

Hi there,

We hope the new year has begun on a bright and exciting note for you. It certainly has for us. We’re thrilled to welcome you to The Green Room, Zoho’s events-exclusive newsletter. Think of it as your backstage pass to stories, insights, and ideas from the world of events—what it takes to plan them, scale them, and make them memorable.


For our very first edition, we’re turning the spotlight on Zoholics, our annual user conference and one of Zoho’s most beloved event series. What began as a small, unofficial community meetup has now become a global phenomenon. 


Zoholics took strategic shape in 2012, but its roots go back to around 2009, when a group of early users and admirers came together for what was then a casual catch-up. They called themselves Zoholics—a name that stuck and went on to define an entire event series.


Today, Zoholics spans 40 events across 38 countries every year. In 2025 alone, we connected with over 25,000 users, a remarkable leap from the 500 attendees at the first three events combined. This scale is a testament to the value Zoholics brings to its community—and a source of immense pride for us, especially considering it’s brought to life each year by a lean team of just 25 marketers.


In this inaugural edition of The Green Room, we’re excited to share a film that captures the madness, effort, and emotion behind organizing a single Zoholics event. This one puts the spotlight on Zoholics Kenya 2025, the third-largest Zoholics we’ve ever executed.

You’ll also find a free chapter from our ebook, Event organizers playbook, on how to automate your event ticketing, along with a couple of thoughtfully curated articles on events and engagement.


And finally, keep an eye out—Zoholics might be coming to your city next.

From the event floor

In-person, virtual, hybrid, multi-city—today’s event planners juggle more choices than ever. This article breaks down the most common event formats, where each one works best, and the trade-offs planners need to consider before committing.

See which format fits your event best

Great events don’t automatically mean bigger budgets. With rising costs and tighter scrutiny on ROI, planners today need to think beyond venues and speakers. Explore how to design events that deliver measurable outcomes, even when resources are limited.


Manage event budgets better

Automate your event ticketing in 20 minutes

(or less)

Ticketing is the hardest part of any event to get right and the easiest to overcomplicate. In this free chapter from our Event organizers playbook, we show you how to set up automatic ticketing in under 20 minutes.

It's time you stopped duct-taping tools!

We’re just getting started. In the coming editions of The Green Room, we’ll continue sharing real stories, hard-earned lessons, and practical insights from the world of events.

See you behind the scenes,

The Zoho Backstage Team


   

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