Every year on January 1st, we reinvent the wheel. It is a wheel that runs the business; we make new resolutions and try to start fresh across the board. Why do we intentionally partake in this year after year? What would happen to your business if you didn't? You might think you would miss the biggest sales platform of the year, but would you really?

January used to be a platform with a leading theme of "self-help and self-improvement," where leaders and gurus provided advice and direction for the year ahead. However, the platform has become convoluted. What was once a space to help others has turned into a marketplace for sales campaigns. From "free courses" to "DM for this workflow template," everything now comes with a sales agenda.

This marketplace has triggered a wave of fatigue, and people are intentionally stepping back from reforming their businesses or making resolutions. Instead of contributing to this fatigue, you can continue to support your patrons as you normally would. By positioning yourself against the noise, you can guide them away from the blaring "Try for free" and "Improve efficiency with this one tool" messaging that causes the New Year burnout.