Across industries, teams are prioritizing speed and flexibility over complex workflows. In our previous newsletter, we explored this thought process through the lens of vibe coding your event tech, and why choosing an event software solution might still be the smarter path.

Increasingly, organizers ask if their tools, workflows, integrations, and production layers truly improve the event experience or simply make execution harder.

For years, complexity has often been mistaken for sophistication. Larger tech stacks and feature-heavy setups look impressive (at least on paper), but do they translate into better outcomes for attendees, sponsors, and organizers? 

In many cases, overengineering creates friction: slower decision-making, operational strain, long setup times, and experiences that feel more complicated than memorable. That's why sometimes the smartest events aren't the ones with more moving parts, but the ones designed with clarity and purpose.

With that in mind, we’ve included our ebook comparing Cvent and Zoho Backstage, a practical look at how modern event teams can choose technology that simplifies execution instead of adding to the friction. 

And to see it in action, take a look at how THG Ingenuity runs 30+ global events with Zoho Backstage.