| Metrics that don't reflect what you actually care about are no longer suitable for decision-making. Here is how it comes to be: Like playing an arcade game purely to beat the high score, and the game stops being the point. Beating the high score becomes the point. Once the score is beaten, a methodology is formed around it, and slowly the mechanics get exploited. This is where it gets complicated. Once a methodology exists to hit the number, you're stuck in a limbo. Either reward the person who carefully followed the process, or flag their results as vanity? The metrics look healthy but synthetic because they no longer help you understand the reality. And now the numbers are actively obscuring that gap. Metrics are just windows into something you care about, like revenue, customer satisfaction, learning, and growth. The moment people learn to control what the window shows, it fogs up. You're no longer looking at the thing. You're looking at a painting of that thing. The fix is to align the metrics in a way that reflects the core values of your business and by getting a full picture of all your departments on a unified platform. This way, you can pinpoint when the games begin and dissuade yourself from enchanted metrics. |