| This place shows you everything that went right, wrong, under the rug, and above expectations. A vantage point that lets you see the bigger picture and points you toward what's next. Over the years, the reception of a product or service has become the data for everything and this has created a self-consuming loop. This fixed loop looks something like this: a new "problem" arises in the market, a plan is made, a product or service is deployed, reception is satisfactory. Then that reception data is used to determine what comes next, leaving less room for creation and more room for reactive problem-solving. Unlike this model, the place at the edge of the business plan is somewhere you are led, guided by expertise and technological advantage. This place shows you why your business exists beyond the market problem and lies waiting like a map beneath a treasure chest. It is up to you to lead your plans to this point, or at the very least, not be too caught up to miss it. |